Sources we use
Every piece declares one or more source types. This is the taxonomy and what each one means in practice.
Vendor disclosure
Public disclosures from vendors: investor decks, prospectuses, regulatory filings, official blog posts.
Earnings call
Public-company earnings calls and transcripts. Useful for go-to-market commentary at the strategic level.
Conference
On-record conference talks and panels. Off-record material from conferences is excluded by default.
Peer-reviewed
Published, peer-reviewed academic research. Used where the question has been studied rigorously elsewhere.
Published research
Industry research from named authors with disclosed methodology. Excludes unattributed vendor-blog claims.
Practitioner interview
On-record interviews with named practitioners. Off-record material is used to inform framing only.
Regulatory body
Findings, guidance, and enforcement notices from regulators (ICO, FCA, CMA, Companies House, ONS).
Legal filing
Court filings, statutory instruments, primary legislation, and published judgments.
Community data
Aggregated, methodology-disclosed community data (Pavilion, RevOps Co-op, BESMA, etc.). We disclose the sample basis.
Internal report
salespeople.co.uk's own data: aggregate event analytics, job-board signals, content performance. We disclose what is and isn't included.
Analyst report
Public analyst commentary (Gartner, Forrester, IDC, plus boutique analysts). We name the analyst and the date.