Methodology

The four formats

Every published piece is exactly one of: Signal (short, dated observation, 1-3 paragraphs), Snapshot (300-600 word profile of a company, segment, or playbook), Explained (800-1500 word plain-language primer), or Insight (1500-3000 word analytical piece that takes a position). Untyped articles are not allowed.

Sourcing

Every numerical or factual claim is sourced. We use a published taxonomy of source types (regulatory body, legal filing, vendor disclosure, earnings call, peer-reviewed, published research, practitioner interview, community data, internal report, analyst report) and disclose which apply to each piece in its frontmatter. A piece without a source for a load-bearing claim is rejected at editorial review.

Quotes

Quotes are attributed to a named person on a date. We do not fabricate quotes, paraphrase as quote, or summarise multiple conversations into a single attributed line. Off-record material is summarised on background, never quoted.

Sample size and confidence

For data tables and benchmarks, we publish the sample size, the collection window, and the exclusion rules. Cells with fewer than 30 observations are marked “directional, low confidence”. Cells with fewer than 10 observations are suppressed. We do not report a single number when a band would be more honest.

Updates and corrections

Pieces are dated at publication and re-dated when materially updated. Corrections are made in the piece itself with a dated note describing the change. We do not silently edit, retract, or rewrite history. Where a change reverses a conclusion, we publish a separate correction piece linked from the original.

Conflicts of interest

Where an author or contributor has a financial relationship (employer, advisor, equity holder, paid speaker) with a company that appears in a piece as a data point, the conflict is disclosed in the piece text. Pieces that cover companies the editorial team has a relationship with are reviewed and signed off by an editor with no such relationship.

Vendor relationships

We do not accept paid placements, sponsored content, gifts, or travel from vendors. We accept embargoed previews of public data (research reports, surveys, earnings) on the same terms any publication would. Embargo breaks are documented; we do not honour embargoes that are also being shared with paid-placement outlets.

UK focus

Every piece is filtered for UK relevance. Where we cite US, EU, or global data, we say so and explain why it is relevant to a UK reader. A US RepVue figure is not a UK figure. A US sales pattern is not a UK pattern.